Texas sues Netflix over alleged data practices that create ‘surveillance machinery’ without user consent

Texas Attorney General Ken Paxton said Monday that the state is suing Netflix for allegedly not obtaining user consent before collecting and sharing subscriber data with advertisers and data brokers.

The lawsuit cites several examples of Netflix leadership asserting that the company does not collect and share user data with advertisers even as the company has long used “intentional engineering to track and log users’ viewing habits, preferences, devices, household networks, application usage, and other sensitive behavioral data,” according to a press release.

This tracking is also used to analyze kids’ profiles, the lawsuit said, and to pinpoint users’ locations.

Read more at The Record