Europe’s quest for a domestic alternative to US hyperscalers

European cloud users love hyperscalers – but they’re all American. Microsoft, Google and Amazon Web Services together hold 70% of the European market, with local providers mustering a mere 15% collectively.

That landscape could soon change in the face of geopolitical reality, as U.S. President Donald Trump’s second term inserts doubt into the transatlantic relationship.

With Trump’s White House painting European allies as weak and threatening them with new tariffs and even NATO withdrawal, European governments are taking the potential need for technological independence more seriously than before. “We are working together towards one goal: European digital sovereignty,” said German Chancellor Friedrich Merz – one of the continent’s most avowed Atlanticists – at an urgently-convened Berlin summit on the subject last month.

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